How to name a Business whether you incorporate or not

The key is to have a name for your business that isn’t being used by someone else & that you can reserve for web use. So before you incorporate or organize your business, here is my suggestion for how to select a solid name and the best way to make sure that name will not be contested by competitors:

Step 1

Does your name tell your customer what you do? As a general rule, this is a good idea. If I’m looking for a barber shop, will I be more likely to find a barber with the name “Barber Shop of Rural Hall, Inc.” or “Sanders, LLC”? If it is a real estate holding company, naming really doesn’t matter as much as a retailer or service provider.

Step 2

Go to the N. C. Secretary of State website and check name availability. http://www.secretary.state.nc.us/corporations/CSearch.aspx While you are at this site, look at any similar names for companies to make sure you won’t have any confusion of a similar business. For example, if there is already Sandblaster Paint Shop, Inc. you should re-evaluate filing Sandblaster Paint & Scrape, LLC for your business even if it is available. Customers might mistakenly go to the other company, rather than yours.

Step 3

Is your name already registered and trademarked by a similar business? Go to http://www.uspto.gov/trademarks/index.jsp and do a trademark search.

Step 4

Has the website address been registered using your name? Go to www.godaddy.com

Hint: you may have to try different variations, be creative. In general, the shorter the webaddress, the better.

Call me when you are ready to help you set-up your business. My fees are reasonable.

  • we have years of experience observing what does and doesn't maximize your presence
  • we can refer you to cost efficient website designers
  • The attorneys at Sanders Law Firm PLLC will handle your business needs in North Carolina (NC), including Greensboro, High Point and Winston-Salem. Call Kirk Sanders, lawyer, at (336) 724-4707.